The Sound That Started Everything
Juan Atkins
Eddie Fowlkes
Kevin Saunderson
Derrick May

Do you know
Detroit techno? 👀

Question 1 of 5
out of 5
The Originators of Detroit Techno
MEET THE 4 WHO INVENTED TECHNO
and maybe IRL at the booth
Juan
Atkins
Detroit Techno Originator
Often called the Godfather of Techno, Juan Atkins coined the term and created the blueprint through Cybotron and his label Metroplex. Without Atkins, techno as we know it does not exist.
+
Eddie
Fowlkes
Detroit Techno Originator
Known as Flashin' Eddie Fowlkes, he is the catalyst of Detroit techno. His 1986 debut "Goodbye Kiss" was among the first records to define the genre, and his label Detroit Wax became a home for the deep, hypnotic Detroit sound.
+
Kevin
Saunderson
Detroit Techno Originator
Kevin Saunderson brought the soul of Detroit to the world through Inner City, crossing from underground clubs to mainstream charts without ever losing the city's heartbeat. His track "Big Fun" reached the UK Top 10 in 1988.
+
Derrick
May
Detroit Techno Originator
Derrick May crafted techno as pure emotion — complex, cinematic, and deeply human despite its mechanical foundation. His 1987 recording "Strings of Life" as Rhythim Is Rhythim remains one of the most important electronic music recordings ever made.
+

Techno was invented in Detroit. Four people built it from scratch. Juan Atkins, Eddie Fowlkes, Kevin Saunderson, and Derrick May created a genre, a culture, and a sound that moved the entire world. Frequency 313 is the continuation of that legacy—born from the vision behind “One Into Many, Many Into One,” and built to make sure the originators are never an afterthought.

Brand Identity

The Look.
The Merch.

The Frequency 313 brand shows up everywhere at Movement — on the booth, on the merch wall, and in the hands of every person who walks away from the activation.

Frequency 313 logo
Merch
Frequency 313 merch
The Mission

Not a Look Back.
A Forward Movement.

Frequency 313 is powered by the deepest roots in the music — a forward movement built on the original Detroit frequency. The collective carries that sound into the present and everywhere it needs to go next.

Vinyl record
Music
Recorded music that carries the original Detroit frequency into the present day — building bridges between the genre's origins and its endless future possibilities.
Film camera
Documentary
The full, unfiltered story of how four men from Detroit created a sound that now drives the global electronic music movement — told for the first time with the depth it deserves.
DJ set
Live
Global touring that honors the tradition of the DJ as storyteller — placing the originators back at the center of the culture they built.
Beyond these pillars — collaborations, residencies, multimedia projects, and platforms that keep the music alive and evolving.

Staff Access

This area is restricted to Frequency 313 team members.

Incorrect password. Try again.
Staff Portal

Welcome,
Team.

Select a section below to access internal Frequency 313 resources.

📋
Pitch
The full brand activation proposal — concept, experience breakdown, founders, content output, and the ask.
⚙️
Operations
Staffing assignments, booth logistics, run-of-show, contact list, and day-of procedures.
← Back to Staff
Brand Activation Proposal

Frequency 313
at Movement 2026

Frequency 313 booth Booth breakdown
Hover to see breakdown
The Activation

Where the Story
Comes to Life

Techno was invented in Detroit. The world knows it. But most people at Movement couldn't name the four people who built it from the ground up.

A booth experience designed to stop foot traffic, create participation, generate content, and send people home with something they didn't expect.
Why it works
👁

Built-In Foot Traffic

The cutout faces are the hook. No signage required — curiosity does the work.

🎓

Education Through Play

Trivia converts a photo moment into a history lesson. People leave knowing more.

🎁

Zero Barrier to Entry

Everyone wins something. The mystery bag makes saying yes easy.

🎥

Content-Native Design

The camera is part of the activation — real reactions, real Detroit energy.

The Experience + Prizes

Five Moments.
Every One Earns.

01

Giant Founder Cutouts

The visual hook. Four faces stop foot traffic cold.

Life-sized cutouts of all four founders. No signage needed — the faces pull people in from across the plaza.
02

Detroit Techno Trivia

A booth host runs a fast round — the music, the culture, the names.

Every correct answer is one of the four originators. Fast, fun, designed for a loud festival environment.
03

The Mystery Bag

Everyone who plays walks away with something.

Branded earplugs, sunglasses, sticker pack, collectibles — pulled from the bin beneath each founder's cutout.
04

The Headline Prize

A giant founder cutout — no one else leaves Movement with one.

High-stakes players go for a full-scale founder face cutout. Singular, memorable, wildly shareable.
05

The Content Capture

Every reaction. Every answer. Every look of recognition.

A camera captures it all from the start. Feeds social in real time and archives into the documentary project.
Prize breakdown
Easy Win
Mystery Bag
Earplugs, sunglasses, sticker pack, 313 branded goods
Hard Win
Founder Cutout
Giant cutout of your chosen founder. No one else leaves Movement with one.

This isn't content created about the activation. The activation is the content.

Real-Time SocialArchival DocumentaryFounder Legacy
Interactive Demo

Test Your
Detroit Knowledge

The trivia that runs at the activation — fast, cultural, designed to surprise.

Question 1 of 5
out of 5
The Founders

Four Names.
One Genre.

Detroit techno originators whose handprints are literally cemented in history. The founders will be doing pop-ups throughout the festival — creating live moments, connecting with attendees, and generating real-time content across the weekend.

Juan Atkins
Detroit Techno Originator
Often called the Godfather of Techno, Juan Atkins coined the term and created the blueprint through Cybotron and his label Metroplex. Without Atkins, techno as we know it does not exist.
+ tap to expand
Eddie Fowlkes
Detroit Techno Originator
Known as Flashin' Eddie Fowlkes, he is the catalyst of Detroit techno. His 1986 debut "Goodbye Kiss" was among the first records to define the genre, and his label Detroit Wax became a home for the deep, hypnotic Detroit sound.
+ tap to expand
Kevin Saunderson
Detroit Techno Originator
Kevin Saunderson brought the soul of Detroit to the world through Inner City, crossing from underground clubs to mainstream charts without ever losing the city's heartbeat. His track "Big Fun" reached the UK Top 10 in 1988.
+ tap to expand
Derrick May
Detroit Techno Originator
Derrick May crafted techno as pure emotion — complex, cinematic, and deeply human despite its mechanical foundation. His 1987 recording "Strings of Life" as Rhythim Is Rhythim remains one of the most important electronic music recordings ever made.
+ tap to expand
The Ask

What We
Need

Booth space at Movement 2026 to execute the Frequency 313 activation as described.

The founders will be doing pop-ups throughout the festival — creating live moments, connecting with attendees, and generating real-time content across the weekend. We bring the founders, the energy, the camera, and the plan. You bring the space.

Detroit built techno.
Frequency 313 makes sure
the world never forgets who built it.
← Back to Staff
Operations

Movement 2026
Master Operations

Frequency 313 activation at Hart Plaza. All items must arrive by May 22, 2026.

📅 Day Of Details
▾
Meet Your Team
Creative DirectorTia Lee Fowlkes · (313) 421-7931
Production DirectorMalcolm Carter-Harris · (914) 227-6712
Operations ManagerRockim Williamson · (313) 575-5472
Booth HostCederick Campbell · (313) 706-9608
Social MediaBre Teamer · (248) 688-5904
DSLR FilmmakerMera A. · (313) 778-1601
Arrival & Entry

Enter the festival grounds onto Ford Auditorium Drive, off Jefferson Avenue before Bates St. Our security provider will have staff at the entry — let them know you are a Movement vendor and they will direct you onto the plaza.

Arrival Time2:00 PM

We will walk through positions and the run of interaction upon arrival.

Note: Tia will be arriving at the booth Friday to set up and will provide clearer entry instructions once on the ground.

Booth Location — Hart Plaza
Booth entrance map
Parking

Parking is at your own discretion — we have no jurisdiction over festival parking. Recommendation: get dropped off for the day so you don't have to worry about it.

Dress Code

Smart casual. Dress comfortably for the weather. Please wear black, white, or denim — nothing loud.

On Site

Malcolm (Production Director) will be on site Saturday to set up POS (point of sale) with merchandise.

Tia will be coming in and out of the booth throughout the weekend — the four of you are running the show. Lean on Rockim as Operations Manager for day-to-day decisions.

The founders will be visiting the booth throughout the weekend. These are high-priority moments — be ready for fan interactions, photo ops, and the opportunity for founders to autograph the heads for grand prize winners.

Communication

A group chat will be created for all staff for immediate communication throughout the weekend.

📞 Points of Contact
▾
Production Dir.Malcolm Carter-Harris · (914) 227-6712
Creative Dir.Tia Lee Fowlkes · (313) 421-7931
Ops ManagerRockim Williamson · (313) 575-5472
Booth HostCederick Campbell · (313) 706-9608
Social MediaBre Teamer · (248) 688-5904
DSLR FilmmakerMera A. · (313) 778-1601
📍 Booth Specs
▾
Footprint10ft × 10ft (Movement / Paxahau)
Display cutouts3ft × 2ft — foamboard · qty 4 · ✓ secured
Giveaway cutouts24" coroplast w/ stick · qty 16 (4 per founder) · ✓ secured
Booth headerFoam board · ✓ secured
SetupTia on-site for load-in. Malcolm + staff day-to-day.
TransportAll items brought day-of
👥 Staff Assignments
▾
Booth Host
Cederick Campbell
✓ Confirmed · On-site 2PM–6PM
  • Primary face of the booth — greet and engage every passerby
  • Deliver trivia questions to festival-goers
  • Hand out mystery items to all participants
  • Award giveaway cutouts to correct advanced trivia answers
  • Keep energy high and foot traffic moving through the activation
Floor Support + Merch
Rockim
✓ Confirmed
  • Manage crowd flow in and around the booth footprint
  • Handle all merch distribution and count tracking
  • Restock and manage all four mystery item bins throughout the day
  • Assist with staging and handing off giveaway cutouts
  • Support Cederick during high-traffic moments
Social Media Operator
Bre Teamer
✓ Confirmed
  • Capture short-form vertical content throughout the activation — Reels, TikToks, Stories
  • Film prize reveals, trivia reactions, and crowd energy in real time
  • Post live to Frequency 313 social channels day-of (platforms TBD)
  • Coordinate with DSLR Operator on coverage — no duplicate shots
  • Deliver raw files + posted links for archive after the festival
DSLR Footage Operator
Mera A.
✓ Confirmed
  • Operate DSLR camera (provided by Rise & Fire) for high-quality booth footage
  • Document founder appearances, booth atmosphere, and key activation moments
  • Capture b-roll for documentary archive — wide shots, crowd texture, Detroit energy
  • Label and hand off all footage organized by time/event for post-production
  • Hold all footage until distribution plan is confirmed through Malcolm
🎯 Activation Flow
▾
1The Stop — Founder cutouts halt foot traffic, photo moment.
2The Hook — Cederick engages with trivia. All answers are a founder.
3The Item — Every participant wins one mystery item.
4The Prize — Correct advanced trivia = giant giveaway cutout.
5The Capture — Social op shoots short-form; DSLR op captures documentary footage.
🎁 Mystery Item Rotation
▾
Sunglasses60 · 313 Frequency branded
Wristbands60 · 313 Frequency branded
Stickers60 · 313 Frequency branded
Earplugs60 · plain foam
Total units240
Est. participants~180–200 across 3 days · 2PM–8PM
🛒 Procurement
▾
Budget $863 Remaining: $5
— Ordered · confirmed purchases —
✓ Display Heads — BuildAHead.com
3ft · $202.45
Expected May 20
✓ Giveaway Cutouts — Amazon ↗
24" · 15 total · Juan 4 · Eddie 4 · Kevin 4 · Derrick 3 · $319.88
Expected May 15
✓ Holographic Stickers
100 units · $40.07
Expected May 17
✓ Wristbands
300 units · $156.88
Expected May 21
✓ Custom Tablecloth — by Robert
$90.00
✓ Balloons
$18.99
✓ Earplugs
100 pairs · $30.00
— Still Needed · $0 cost unless noted —
Cardboard Sign — "Frequency 313"
High res PDF · by Robert · $45
Ready by next week
Postcards for Host
Staples · $10
Before May 23
Question Mark Prints
Booth signage · Staples
Before May 23
Mic + Speaker
From David · $0
Confirm with David
Merch Hanger
Mom & Dad's house · $0
Pick up before May 22
Banquet Table
Mom & Dad's house · $0
Pick up before May 22
📦 Inventory Checklist
▾
— Secured —
Display head cutouts4 · ✓
Giveaway cutouts15 · ✓
Holographic stickers100 · ✓
Custom wristbands300 · ✓
Earplugs100 pairs · ✓
Custom tablecloth✓
Balloons✓
Foam board — booth header✓
Velcro✓
Zip ties✓
Fabric backdrop✓
Fishing wire✓
— Still Needed —
Cardboard sign "Frequency 313"Robert
Postcards for hostStaples
Question mark printsStaples
Mic + speakerDavid
Merch hangerMom & Dad's
Banquet tableMom & Dad's
🎥 Content Workflow
▾
Booth + triviaContent Op → social + archive
Prize revealsContent Op → short-form clips
Founder footageContent Op → documentary archive

Social channels TBD — hold all footage until channels are established.

🧠 Trivia Questions
▾

16 questions total — 8 easy + 8 hard (2 per founder). Green = correct answer. Easy questions unlock mystery items. Hard questions unlock the giveaway cutout prize.

— Easy Level · 8 questions · mystery item reward —
E1.Which founder rocked the alias "Mayday"?
AJuan Atkins
BEddie Fowlkes
CKevin Saunderson
DDerrick May
E2.Which founder launched KMS Records — one of the first independent labels dedicated exclusively to techno?
ADerrick May
BJuan Atkins
CEddie Fowlkes
DKevin Saunderson
E3.Which founder is called the "Godfather of Techno" and is credited with coining the word "techno" before it became a genre?
AKevin Saunderson
BDerrick May
CJuan Atkins
DEddie Fowlkes
E4.Which founder was part of Cybotron — the electro-funk duo that laid the foundation for Detroit techno before the genre had a name?
AEddie Fowlkes
BDerrick May
CJuan Atkins
DKevin Saunderson
E5.Which founder produced "Strings of Life"?
AJuan Atkins
BEddie Fowlkes
CDerrick May
DKevin Saunderson
E6.Which founder performed as part of Inner City and scored a massive global hit with "Big Fun" in 1988?
AJuan Atkins
BEddie Fowlkes
CKevin Saunderson
DDerrick May
E7.Three of the four founders grew up together in Belleville. Which founder is NOT from Belleville?
ADerrick May
BKevin Saunderson
CJuan Atkins
DEddie Fowlkes
E8.Which founder kept it Flashin' by putting it right in their DJ name?
ADerrick May
BKevin Saunderson
CJuan Atkins
DEddie Fowlkes
— Hard Level · 8 questions · giveaway cutout prize —
H1.Which founder produced "Goodbye Kiss" — the very next record to drop after Juan Atkins put Detroit on the map?
AEddie Fowlkes
BDerrick May
CKevin Saunderson
DJuan Atkins
H2.Which founder was roommates with every other founder at some point — and had their own recording studio set up right inside the apartment?
AKevin Saunderson
BDerrick May
CJuan Atkins
DEddie Fowlkes
H3.Which founder dropped "Triangle of Love" as their first electronic record?
AEddie Fowlkes
BJuan Atkins
CKevin Saunderson
DDerrick May
H4.Which founder's alias "Reese" became so iconic it was named a bass sound — the "Reese bass"?
AEddie Fowlkes
BJuan Atkins
CKevin Saunderson
DDerrick May
H5.Which founder released "Cosmic Cars" as their first record?
AEddie Fowlkes
BDerrick May
CJuan Atkins
DKevin Saunderson
H6.Which founder released "Techno City" laying the blueprint for what the world would call Detroit techno?
AEddie Fowlkes
BDerrick May
CJuan Atkins
DKevin Saunderson
H7.Which founder dropped "Surf's Up Baby" as their first record?
AEddie Fowlkes
BKevin Saunderson
CJuan Atkins
DDerrick May
H8.Which founder launched Transmat Records in Detroit?
AEddie Fowlkes
BJuan Atkins
CKevin Saunderson
DDerrick May

The Sound

Detroit techno from the source.

Juan Atkins▶︎Model 500 Live · Movement 2005
Eddie Fowlkes▶︎Forever
Derrick May▶︎Strings of Life
Kevin Saunderson▶︎Idyllic (w/ KiNK)
Derrick May▶︎Hi-Tek Soul Mix · Tokyo
Juan Atkins▶︎Odyssey
Eddie Fowlkes▶︎Talking To Me
Kevin Saunderson▶︎Big Fun 2013 Remix
Juan Atkins▶︎Juan Atkins Special Mix
Eddie Fowlkes▶︎Blow
Derrick May▶︎Sinister
Kevin Saunderson▶︎Good Life
Vinyl